Gigabyte hikes graphics card prices by up to 40%

It seems the rumored radical price increases for GPUs – essentially, GPU + VRAM bundles – from both NVIDIA and AMD are now in full effect. We've already witnessed a sharp jump for the GeForce RTX 50 series in China. But now it's confirmed: both manufacturers have implemented their new pricing policies, which took effect this month.

⤢ ВІДКРИТИ

A notice issued to Japanese retailer CFD-BIZ, titled "GIGABYTE VGA Product Price Revision Notice," announced price increases taking effect on August 1, 2026. These anticipated price adjustments for finished products (graphics cards) are expected to be approximately +20–40% and will apply to both existing and future orders.

CFD has already notified customers that, as a retailer, they might not be able to fulfill some existing orders. Any orders placed on or after August 1 will be processed at the new, higher prices. What's worse, some older orders could even be canceled depending on the retailer's specific circumstances. This implies that even if you managed to order a hypothetical RTX 5060, RX 9060, or any other card before August 1, your order could still be canceled or rejected due to these price increases, potentially requiring it to be reprocessed under the new, higher pricing structure.

It's currently unclear how other retailers, particularly local ones, will respond to these price increases. However, it's highly probable that many stores will follow CFD's lead.

Unfortunately, it seems the golden age of PC building might soon be over. High DDR5 prices initially forced users to postpone hardware purchases and upgrades indefinitely. Now, with graphics cards becoming prohibitively expensive, a significant portion of the PC building community simply won't be able to afford modern components.